Partnership of Distinguished Diamond Jewelry Houses
The William Goldberg Diamond Corporation & Lee Heng Diamond Group
First introduced ASHOKA® into Asia, Lee Heng Diamond Group has long been the pioneer of the jewelry industry, with the same background of renowned history with William Goldberg Corporation. Since 1960’s, three generations of William Goldberg and the Ma’s family of Lee Heng Diamond Group have established a close and trusting relationship.
After the launch of ASHOKA® Diamond in the United States in 1999, Lee Heng believed that this patented cut was suitable for Asian market and became a partner in the Asia region since 2003. ASHOKA® Diamond jewelry was first launched in MABROS and was popular among prestigious customers. Since 2006, Lee Heng has designed more styles that are suitable for every occasions, so the customers of Falconer, MADIA and MaBelle can experience the unparalleled beauty of ASHOKA® Diamond jewelry.
In 2016, Lee Heng Diamond Co. Ltd has further rolled out ASHOKA® into the China market. ASHOKA®, with its unique captivating beauty, has quickly grabbed the heart of the customers in China.
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