The name "ASHOKA" can be traced back to its origins in India in 273 BCE. The Indian monarch of the time, Ashoka Maurya, was deeply loved by the people and in order to show their gratitude, his subjects named a remarkable, 41.37-carat D flawless diamond as “Ashoka” in his honor.
William Goldberg, who was honored as a pioneering diamantaire, was infatuated by the beauty and power of the original Ashoka. The unique ASHOKA® cut was created and patented in 1999 after a long and painstaking process, not only inheriting the name of the beloved Indian monarch, but also symbolizing his radiance. With an elegant, elongated cushion shape and precisely rounded corners, the ASHOKA Diamond perfectly reflects and refracts light and creates extraordinary radiance from within.
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